Collaborative Finance Meets Big Data
Welcome back to our ongoing exploration of “Collaborative Finance in a Fragmented World.”In our previous posts, we have uncovered the transformation driven by some pivotal partnerships in the evolving landscape of digital payments. Today, we embark on a voyage into how these collaborations pave the way for data sharing possibilities. In this digital era, data reigns supreme, propelling innovation, guiding decisions, and sculpting user experiences. It holds immense value, even more so when shared to enhance the entire ecosystem.
In digital payments, data flows in an unprecedented torrent, marked by its sheer volume, diverse variety, and staggering velocity. The volume of data is mind-boggling, with Worldpay estimating that over 790 billion non-cash transactions were processed globally in 2022. Each transaction generates a significant amount of data. For example, a typical e-commerce transaction can generate over 100 data points. This data is remarkably diverse, encompassing customer information, product details, payment information, and shipping information, and more. Finally, this data is created and processed at a tremendous velocity, with split-second decisions and real-time analytics guiding the flow of funds and information.
In this digital era, harnessing the power of this data has become pivotal in enhancing the efficiency, security, and user experience within the world of digital payments. It is here that Big Data technologies emerge as the backbone of this transformation, capable of processing and analyzing colossal datasets at lightning speed, extracting invaluable insights that were once concealed in the noise.
And these enormous benefits derived from wielding these vast datasets are further amplified through collaboration. Financial institutions, payment processors, and fintech companies are increasingly sharing data, often in anonymized or aggregated forms, to unearth collective insights. Consider credit bureaus, which aggregate data from various financial institutions to construct credit scores – a collaborative effort that benefits both lenders and borrowers, enabling improved risk assessment and expanded access to credit opportunities.
As these datasets grow larger, technology becomes swifter, and collaborations strengthen, it is only logical to explore several key use cases that maximize the potential of this data.
Enhancing Customer Experiences
Consumers today interact with merchants through multiple channels, whether for information or transactions. It is not uncommon for a customer to initiate a transaction through one channel and subsequently complete the transaction through a different channel. A recent study by McKinsey found that 73% of consumers use multiple channels during a single shopping journey. Retail giants are now using big data to analyze customers’ shopping habits, both online and in physical stores. This omnichannel approach involves comprehending how customers seamlessly navigate between these platforms, ensuring a frictionless payment experience. In shaping seamless digital customer experiences, data analytics assumes a pivotal role.
Fraud Detection and Risk Mitigation
In the digital payments domain, fraud detection and risk mitigation are paramount, especially since money is changing hands. Juniper Research estimates that global losses due to payment fraud can reach $53 billion by 2025. Payment processors and financial institutions use machine learning algorithms to scrutinize every transaction in real-time, flagging any suspicious activity, with an accuracy of over 90%. Unusual patterns and behaviours can be identified, allowing payment providers to flag potentially fraudulent transactions for further verification.
Collaborative efforts between financial institutions and fintech companies are pooling data resources to create comprehensive fraud detection systems. By sharing data on known fraudsters and suspicious patterns, these collaborations create a united front against fraudulent activities. Such data can be leveraged for underwriting accurately and fast, enabling innovative lending models such as peer-to-peer lending and microloans. According to Payments Journal, collaborative fraud detection systems can reduce fraud losses by up to 50%.
Big Data aids in selecting the most cost-effective and efficient payment routes, reducing transaction costs up to 10%, according to Forrester. It also facilitates demand forecasting, peak transaction time planning, and infrastructure optimization based on data-driven predictions. Compliance with financial regulations becomes easier through data analytics, ensuring adherence to anti-money laundering (AML) and know-your-customer (KYC) requirements. Chatbots and virtual assistants, powered by Big Data, enhance customer support by providing quick, accurate, and personalized responses to user queries. Furthermore, blockchain-based smart contracts utilize payment data to automate processes based on predefined conditions, ensuring the establishment of secure, transparent, and self-executing payment agreements.
The immense potential of big data lies not only in understanding user behaviour but also in harnessing this understanding to boost revenue and operational profits for merchants and payment intermediaries. Every digital transaction and interaction yields invaluable data, and astute companies are adept at mining this information for profit. By deciphering user preferences, spending patterns, and transaction histories, payment processors can tailor their services, offering personalized promotions, targeted advertisements, and even loyalty programs. For instance, when a payment app recommends cashback offers or discounts on products the user frequently purchases, it not only enhances the user experience but also incentivizes increased usage, resulting in higher transaction fees and greater profitability. McKinsey reckons that Payment processors that use big data to target advertising and promotions can increase transaction volumes by up to 10%; whereas Colloquy believes that loyalty programs based on big data can increase customer retention by up to 20%.
To sum up, the fusion of collaborative efforts that yield vast datasets, combined with cuttingedge technology for harnessing this data, has sparked a wave of innovations in the realm of digital payments.
In our upcoming and final instalment of this series, we’ll delve into pivotal collaborations that promote data pooling for ingenious applications. Do not miss out on the grand finale!