There was a time when the term tribe brought to mind a bow-and-arrow-wielding ethnic community, usually led by a chief. Today it also refers to emerging communities with common ideologies or interests such as climate change and sustainability. There are tribes for NFT enthusiasts, gig workers, freelancers, gamers, vegans, social media geeks, fitness freaks, small-business owners, and like-minded people for almost everything else. Whereas once upon a time we all used to be part of one tribe, today we belong to or can be part of many tribes, thanks in a large part, to technology that allows us to connect and be choosy and demanding.